The Florida Realtor: Expert in Marketing

In 1990, I graduated from Boston University with a bachelor's degree in graphic design and marketing.  I later received my master's in business from the University of Maryland and have been combining both degrees ever since. I have been published for my marketing skills and have received more than 300 awards for branding and all phases of marketing.  So, I take marketing seriously!

What makes me unique? I’m just not a realtor; I’m a professional marketer who just happens to specialize in real estate. Why is marketing important? Consumer behavior and competitive standards within the real estate industry have rapidly increased. And the competition in the real estate market for homes available for purchase - is greater than it’s ever been. A realtor's most important role is that of a marketer. We market clients' properties and the community to potential buyers.

With more than 30 years in marketing, I can help attract a larger audience to help sell your home.

When you're ready to sell your home, I and Coldwell Banker Realty are poised to assist you. A comprehensive marketing plan makes your home visible to thousands of motivated buyers. By utilizing the Preferred Shore agent network of over 400 associates and international luxury home affiliations, including Christie’s International Real Estate, Mayfair, Luxury Portfolio, and Leading Real Estate Companies of the World, your home will be placed front and center on the global property stage.

Along with a strategic marketing plan for your property, I will put together a CMA (comparative market analysis) that analyzes comparable properties that have sold, remain active, or have expired. This ensures an effective price is set that will be competitive and appropriate in the marketplace – ultimately generating competing offers and potentially driving up the final sale price.

In marketing your home, I develop a strategy that tells a story while emphasizing the unique selling points. High-definition professional photography, stylish staging, and virtual tours ensure that buyers see your home in its best light. To place your home in front of buyers, I first establish it on the Multiple Listing Service (MLS) and preferredshore.com – a highly trafficked, award-winning real estate website with visitors from every state and 193 countries. 

Selling your home is one of the most significant transactions you will ever make. I understand the many important concerns and decisions you will make along the way, and I am committed to making sure that your experience is as positive, stress-free, and rewarding as possible. From the initial showings to ultimately negotiating on your behalf, I will always be in your corner.

Serving Sarasota, Bradenton, Lakewood Ranch, and surrounding areas.